The beautiful thing about Twillyp is that its personality is entirely informed by its members. That snarky, retweetable meme? That's Kim's voice. That perfectly timed video edit? That’s Shannon’s style. That picture-perfect shot of campus? That’s Cat’s eye.
Read MoreLet's talk about summer. You remember summer, right?
Summer presents an interesting challenge for Twillyp. The campus buzz that normally fuels our content creation quiets down, and the geese-to-people ratio tends to skew out of our favor. With our jet-setting, sun-bathing, nap-taking audience enjoying a few stress-free months away from campus, we needed to figure out how to connect in a way that felt good and authentic.
Sometimes the video production process is seamless; the project comes together almost miraculously as the music, footage and feeling effortlessly floats into place. And then, sometimes the video production process is a nightmare hellscape in which each component violently resists existing. This blog post is about the later. It’s also about love.
Read MoreThree years ago, my life changed when I took a chance on a social media internship in the William Paterson University marketing department. Or, rather, they took a chance on me. I was a scared, inexperienced sophomore with only a vague idea of what I wanted to do with my life. My only real qualification was that I was excited. Like,really excited.
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