Portfolio
Case Study: #WeAreWillPower Campaign
The #WeAreWillPower social media campaign was created to translate Will. Power. into a digital experience that showcases stories of success and determination from within the WP community. #WeAreWillPower aims to create, collect and curate authentic examples of student Will. Power. to stimulate organic conversation and build awareness for the distinctive William Paterson experience that transforms students’ aspirations into exceptional achievement. Learn more.
Case Study: #DoGoodWP Civic Engagement Campaign
The #DoGoodWP social media campaign was created as an engaging showcase of the wide range of academic and extracurricular civic engagement programs and activities. #DoGoodWP aimed to collect, curate and share authentic examples of volunteer work, community service, and the powerful impact of these activities from within the University community to stimulate organic conversation and build awareness of WP’s commitment to civic engagement. Learn more.
Case Study: Conversion Project
The conversion program was a concentrated content marketing campaign created to nurture accepted students into enrolled students. The multi-phase strategy sought to build community, engage students with low-risk, fun content, stimulate conversation, provide access to insights from current students, encourage deeper levels of participation and education, and influence action. Learn more.
Content Highlights
Instagram Stories
Video