ABOUT

Jaclyn Antonacci is a creative professional passionate about social media as a tool for storytelling, community building, advocacy and empowerment. She currently works at Vanderbilt University as a Social Media Manager. In her previous role as Online Marketing Coordinator at William Paterson University, Jaclyn led and managed social media communications across campus. She has also served as an adjunct professor of digital communication in the University’s College of Arts and Communication. She holds a B.A. in journalism and an M.A. in professional communication from WP. In 2017, she was named one of New Jersey’s Top 40 Marketing Professionals Under 40 by the NJ Ad Club. Her research focuses on the influence of social media among college students, as well as social media use among nurses.

 EXPERIENCE

Social Media Manager, Vanderbilt University

July 2022 - Present

Responsibilities include top-level strategy, day-to-day content creation, community management, customer service, analytics, reporting, paid social media advertising, and the development and presentation of workshops and trainings.

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Senior Social Media Specialist, Vanderbilt University

September 2020 - July 2022

Online Marketing Coordinator, William Paterson University

February 2016 - September 2020

Led and managed social media strategy and communication across William Paterson University.

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Adjunct Professor, William Paterson University

September 2017 - Present
COMM3580: Digital and Social Media Communications

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Graduate Assistant, Marketing and Public Relations at William Paterson University

September 2014 - February 2016

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Student Social Media Coordinator, William Paterson University

September 2012 - August 2014

New Media Intern, The Record / NorthJersey.com

June 2013 - August 2013