Hey there! My name is Jaclyn Antonacci. My passion comes down to a simple philosophy: Storytelling.
When I entered college, I felt torn between two paths. Part of me felt a pull towards traditional journalism; I loved the feeling I got from collecting information and weaving it together as an article. But part of me felt a pull towards digital media; I was fascinated by the way new media could be used to create a three dimensional story and connect with people around the world. For this reason, I made the decision to study and specialize in both fields. In 2014, I completed my undergraduate degree with dual concentrations in print journalism and media studies.
I currently work as a Social Media Coordinator at WPUNJ, a role that calls for brand development, student connection and digital content creation. In the summer of 2013, I worked at the Bergen Record / NorthJersey.com as part of the Mac Borg New Media Award. Here I was able to hone my reporting skills and experience the profound changes that were challenging traditional journalism.
I feel that I have the opportunity to be part of a new generation of storytellers who embrace, rather than run from, the impending transformation of the medium. I look to the digital platform and see opportunity instead of roadblocks.
Whether through writing, photography, video, personal branding or social media, I am so excited to begin to tell your story.
Hi! My name is Jaclyn Antonacci and I am a creative professional passionate about using social media as a tool for storytelling and community building.
As the Online Marketing Coordinator for William Paterson University, I lead and manage social media communications. My responsibilities include top-level strategy, day-to-day content creation, community management, customer service and analytics and measurement. I have been working in the higher education social media space for more than five years, and I'm totally in love with what I do. Armed with millennial ingenuity and the ability to pull any .gif at a moment's notice, I'm thrilled to be working in an industry that I love.